Employment
METAXA Global Brand Manager
- Show details
- Posting Date: 02/10/2021
- Location : EMEA - Other country
- Type of Contract : Permanent contract
- Function : Marketing
- Start : 04/01/2021
- Country : Switzerland
- Education Level : Master's Degree
- Work Experience : 5-7 years
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Job Description
As a global brand manager, you will develop, implement, manage and optimize the marketing plan as brand owner. You will get involved in multiple activities including creation of brand plans, training, PR & communication strategies, digital support. In this role, you will contribute to the global marketing strategy of METAXA and its expansion under the responsibility of the Global Marketing Director. Responsabilities Lead the the development and implementation of key central marketing activities for all markets and channels: Innovation & renovation of Metaxa products portfolio Activation: tools kit development for the launch of new products. Contribute to the global On-Trade strategy and develop activation tools: Cocktails, POS, serving rituals. Accompany the expansion and implementation of METAXA in specific markets (CZ, SK, Poland…TBD) by partnering Define PR and media plans (objectives, guidelines, media relations and influencers programs...) across all media & platforms Conceive the global annual PR/ media calendar and help on building local PR/media plans Manage A&P budget, deadlines, and schedules Help on building the global digital strategy & media planning, and its local deployment Help on creating the social media calendar (shooting, editing, calendar creation) Manage social listening, and digital implementations (website update, e-retail development)
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Profile
5+ years of experience in global marketing management Ability to manage multiple projects simultaneously Excellent writing and presentation skills A strategic and creative mindset Transparent & Trustworthy Accurate and detail-oriented Results driven, focus on time Autonomy and drive Team player who works well among a diverse team Out going personality and ability to act as a brand ambassador Highly self-motivated, with the ability to work autonomously English fluent Ability in German and/or a Eastern Europe language will be an asset.
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